Establishing
a brand

The logo is a combination of deer and an illustration, which ends up with a minimalistic design. Choosing the right typography and using a powerful color palette is the key to creating a unique brand identity.
The logo conveys the corporate identity that we put a lot of effort into.
The logo variation includes the icon size, different social media sizes, favicon, etc...
Having conducted in-depth research, we decided to use the “whyte” typography with shades of blue that reflect the business color.