Redesign of the Ouarzazate brand represents its bright face

The challenge

One of the top cities that represent cinema is Ouarzazate, which means that when redesigning brand identity, what matters most is the essence and the main message, as well as not losing the people who were using the previous design, In order to reflect the culture and values of the city, we will create a brand identity (Assarag).

The Amazigh word Assarag stands for a group of people talking together, so it reflects the harmony among its inhabitants.


The traditional building serves as a source of inspiration


Based on our research process, we selected the "Poppins" typography with shades of brown as a reflection of the city's color scheme.

The moment when creativity becomes a reality

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